by Nick Keith
14. February 2012 17:06
Mark Zuckerburg has famously said that "privacy is dead". Will that come back to haunt him? The knives are now out for Zuckerberg following the announcement of the Facebook IPO.
Is Facebook really worth $100 billion?
Will it be overvalued because of hype?
Does Facebook have a sustainable business plan?
Will the markets stay loyal to a company which puts connection above making money?
Does Zuckerberg have too much power?
Will businesses face up to Facebook?
Is this the high point of another dotcom bubble?
Many businesses are still finding our way round social media, especially in marketing. The potential value of LinkedIn and Twitter for business are more apparent than Facebook, whose strength seems to lie in the social side of life.
Most of us will keep dipping our toes, feet and even bodies in the warm water of this latest online opportunity – until a new fad surfaces. And we need to beware hype around "the next big thing". Creativity and caution are uneasy bedfellows.